About Us

Our Promise

Leading the #FlooringRevolution

A promise is the reason you exist or your ‘why’; it the purpose you commit to undertake. It drives the way you create value and the deep and meaningful contribution you intend to create.

We believe that every person has an important purpose, whether that’s to improve your industry, innovate your craft, look after your family or inspire positive change around you. The only obstacle to your purpose is the choice you make to live that purpose (or not).

We are therefore on a mission: to make a meaningful impact in the flooring industry by starting a revolution. Not through negative upheaval. Through positive growth, deep change and challenging the status quo. Any kind of transformation begins on the inside and is geared towards creating real economic opportunities. Our community, rooted in our shared passion, is the foundation for this change. And you are the lever that makes this possible.

Are you ready to join us?

Our Core Values


We are a wolf-pack dedicated to collaborating together as a professional group that continually raises the bar on quality and integrity.


We see economic opportunity as the doorway to equality and prosperity; we look for ways to open doors for others and to expand our own development.


We keep our sights on the long-term impact we make and inspire others to play a bigger and better game for the long run.

Cape Town
South Africa