Vlog S1,E4 | #Flooring #Hashtags And #SocialMedia #Marketing | David and Goliath

In this episode we focus on branding and marketing in the flooring industry and the simple things you can do to to maximise your social media marketing efforts with minimal expense. Just like David and Goliath, you can slay the market with just one well-placed stone!

On that note, check out Malcolm Gladwell’s amazing take on the story of David and Goliath: https://www.ted.com/talks/malcolm_gladwell_the_unheard_story_of_david_and_goliath

We love Deadpool as a great example of making a massive impact on a budget, just using awesome creativity. Follow these resources to learn more:
https://locowise.com/blog/how-deadpool-harnessed-social-media-to-create-a-record-breaking-smash
https://www.cnbc.com/2016/02/07/deadpools-secret-weapon-a-viral-social-media-campaign.html

And of course we met with Bartho Kasselman at an Oggie Engineered Oak Flooring installation to learn about how he has successfully maximised Vintage Projects through social marketing. Thanks Bartho! Here are the links for more info:
https://www.instagram.com/vintageprojectssa/
https://www.facebook.com/vintagetimberflooring
https://oggieflooring.com/

Love the music, “Raised by Wolves”? Check out http://geoffroymusic.com/

Cape Town
South Africa